When you hear the name Coors, you probably think of beer. But did you know that the Coors family has a large hand in the ceramics industry with CoorsTek?

Worth an estimated 2.5 billion dollars, CoorsTek is to ceramics what Kleenex is to tissues. And with all the precious materials inside their facility in Golden, Colorado, they knew they needed a roof that would protect their investment.

In 2021, CoorsTek began the process of trying to replace its roof in Golden. Measuring a whopping 101,962 square feet, the plan was all but simple: the first phase included a building with two existing roofs already in place. Based on IBC codes, CoorsTek was informed that the only options were a coating or a complete tear off.

At first they thought that a new single ply membrane with a long-term warranty would be the best solution. But soon they realized that tearing off the roof could disrupt their daily production and perfectly good insulation would be sent to a landfill, which didn’t meet CoorsTek’s sustainability goals.

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That’s where Farha Roofing came in providing a unique, cost effective WindSmart System. This would allow CoorsTek to reskin the roof with a new TPO membrane and a cutting edge WindSmart venting system. After working with the local building code officials and a structural engineer, WindSmart and Farha Roofing were able to gain approval for a 3rd roof, recover, with ease. Now, with the help of WindSmart’s enhanced wind uplift details applied, CoorsTek’s roof is able to meet Golden’s elevated wind speed requirement of 150 MPH.

So next time you think of  Coors, remember to think about the hidden, billion-dollar company that helps make state of the art ceramic materials for the global market. Moreover, when CoorsTek is on your mind, think of Farha Roofing, the company that made sure those billions of dollars in fragile inventory were well protected.

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